Birmingham set to rival Ipswich for top target, but there is a problem

News regarding Sunderland transfers as the Black Cats try to bolster their roster before the deadline of February 1st.

Kieffer Moore, a striker for Bournemouth, appears likely to remain with the team this month despite interest from several Championship clubs.

The 31-year-old forward, who has only made eight Premier League appearances this season, is rumored to have received loan offers from Sunderland and Ipswich, but the Cherries would presumably prefer a long-term agreement.

Moore, who was looking to get more playing time before Wales’ Euro 2024 play-off semifinal matchup against Finland in March, is now probably going to stay at Bournemouth this month, as reported by the Athletic. According to the report, Cherries midfielder David Brooks is being courted by the Championship; however, a loan transfer would require a replacement at the Vitality Stadium.

Following rumors that the Scottish Premiership team was considering a loan transfer for Sunderland winger Jewison Bennette, attacking midfielder Emi Marcondes, 28, completed a six-month loan move from Bournemouth to Hibernian.

Alex Pritchard, a playmaker for Sunderland whose contract is set to expire this summer, has also been linked to a transfer away from the Stadium of Light in recent weeks. Mike McGrath of The Telegraph claims that Sunderland put Pritchard in a “messy situation” without making a contract offer. The Black Cats are still unwilling to let him go in January even if there are other teams ready to sign him.

The Championship team Birmingham, the Turkish team Sivasspor, and the MLS Colorado Rapids are rumored to have expressed interest in Pritchard. The player has started all four of Sunderland’s recent games. During the summer transfer window, the Black Cats were ready to let the player go.