As Wayne Rooney’s appointment approaches, Birmingham City’s CEO sends a transfer message

Garry Cook, the CEO of Birmingham City, has hinted that money will be available for the incoming new Blues boss.

After a fairly strong start to the Championship season this year, the men from the Midlands startled many when word spread that John Eustace was quitting the club.

The choice has been made, though, and as we wait for a new manager to take over—likely Wayne Rooney—CEO Garry Cook has issued an open letter to Blues fans to provide more details on the Eustace decision and the club’s future intentions.

Garry Cook teases January funding for the incoming Birmingham manager

Cook made a suggestion that the next manager would have the chance to bolster the team’s talent, which was posted on the Birmingham website:

Talent acquisition is essential, according to Cook.

“With a player identification system in place that enables them to find undiscovered gems that boost the club and successfully plan for future transfer windows, the team is now assisted by data-enhanced decision making.

In addition, we are boosting our commitment in the Club’s foundational element, the Academy. This will guarantee that we continue to draw in and nurture the most talented young athletes in our area.

The Board Members and Owners have high aspirations. They have a burning desire to make Birmingham City a dominant football team. It won’t happen immediately. It follows a step-by-step process. What has occurred at Blues over the past ten years is well known to us.

Giving existing and potential followers hope and aspiration, we think we have overcome those difficult times. By being ambitious with the new story we are writing, we hope to be judged on it in the years to come.

Positive rhetoric, but Blues supporters will only accept action.

Blues supporters will surely find some encouragement in these statements, despite their deep concern over Eustace’s dismissal given the promising start.

The new Blues ownership is obviously highly ambitious and ready to leave their stamp on the team and the city, and it is clear that they thought that leaving Eustace was something they wanted to do.

It remains to be seen how the club moves forward following this time of turmoil, but the signals on the field have at least been encouraging, and Blues supporters will be pleased with that if the new owners keep their word.

They’re a crowd that cannot be tricked, though, especially after the last decade, and therefore deeds will speak a lot louder than words.