On the company’s bio page, Ulrich shared his love for Montana and for his second-act career.
“My wife and I always dreamed of raising our family in Bozeman, MT, but 20 years ago there were far fewer professional jobs available,” he wrote. “It warms my heart that when we delight clients and grow our business, we create new jobs here in Montana for families who have the same dreams I did.”
In his downtime, Ulrich also made sure to make time for his family — and other athletes aspiring to the greatness he achieved in the NFL.
“Keeping up with my four preteen sons is the highlight of my life and keeps me on my toes,” he wrote. “I also invest my time in helping young athletes in our area reach their full potential through coaching and training — this is one of my true passions. I can also often be found at the gym, where I recently bench-pressed 505 pounds at the age of 40 — the goal-setting doesn’t stop!”